What is PROCLAIM?

PROCLAIM creates thoughtfully designed everyday essentials made from natural and lower-impact materials. Their collection focuses on comfort, breathable fabrics, ethical manufacturing, and timeless wardrobe staples intended to be worn daily rather than replaced seasonally.

What makes PROCLAIM different?

PROCLAIM prioritizes natural fibers, simple construction, inclusive sizing, and responsible manufacturing. Every piece is designed to feel comfortable against the skin while minimizing unnecessary materials, trims, and environmental impact.

Where are PROCLAIM products made?

PROCLAIM manufactures its collections in Los Angeles, California, and Portugal with trusted production partners that emphasize ethical working conditions, quality craftsmanship, and responsible manufacturing practices.

Are PROCLAIM products sustainably made?

Yes. Sustainability is central to PROCLAIM's approach. The brand favors natural and certified fibers, low-impact dyes, ethical production, and long-lasting designs that encourage thoughtful purchasing over fast fashion.

What materials does PROCLAIM use?

Depending on the collection, PROCLAIM uses materials including:

• GOTS Certified Organic Cotton
• TENCEL™ Lyocell
• LENZING™ Modal
• Recycled fibers where appropriate
• Small amounts of elastane for stretch and recovery

Each material is selected for softness, durability, and everyday comfort.

What is GOTS Certified Organic Cotton?

GOTS (Global Organic Textile Standard) is one of the world's leading certifications for organic textiles. It verifies both the organic origin of the cotton and responsible environmental and social standards throughout manufacturing.

What is TENCEL™ Lyocell?

TENCEL™ Lyocell is a plant-based fiber made from sustainably sourced wood pulp. It is known for being exceptionally soft, breathable, moisture-managing, and gentle against sensitive skin.

Are PROCLAIM fabrics breathable?

Yes. Organic cotton and plant-based fibers naturally allow airflow, helping regulate temperature and improve everyday comfort.

Are the products suitable for sensitive skin?

Many customers choose PROCLAIM because of its soft natural fibers, fully lined construction on select garments, and use of low-impact dyes. While every individual is different, the materials are selected with everyday comfort in mind.

Are low-impact dyes used?

Yes. PROCLAIM uses low-impact dyes designed to reduce water pollution while producing long-lasting color.

Do PROCLAIM products contain PFAS?

PROCLAIM does not intentionally add PFAS to its products.

Are synthetic fabrics used?

Whenever possible, PROCLAIM prioritizes natural and plant-based fibers. Small amounts of elastane may be included to provide stretch, comfort, and shape retention where needed.

How should I choose my size?

Refer to the sizing guide provided on each product page. If you are between sizes, choosing the size that best matches your measurements will generally provide the most comfortable fit.

Are PROCLAIM bras underwire-free?

Yes. PROCLAIM bralettes are designed without underwire, emphasizing natural comfort and everyday support.

Do the bras include padding?

Most styles are designed without built-in padding, creating a lightweight, natural silhouette. Certain styles include compatibility with removable cup inserts where noted on the product page.

Does PROCLAIM offer inclusive sizing?

Yes. PROCLAIM designs its collections to fit a wide range of body types with inclusive sizing across many styles.

How should I care for PROCLAIM garments?

For the longest lifespan:

• Machine wash cold on a gentle cycle.
• Wash with similar colors.
• Use mild detergent.
• Avoid bleach and fabric softeners.
• Lay flat or hang to dry whenever possible.

Following these care instructions helps preserve softness, elasticity, and fabric integrity.

How long should PROCLAIM garments last?

With proper care, PROCLAIM garments are designed for years of regular wear. High-quality materials and thoughtful construction help maintain comfort and performance over time.

Why do natural fibers matter?

Natural fibers such as organic cotton and TENCEL™ offer breathable comfort, softness against the skin, and reduced environmental impact compared to many conventional synthetic materials. They support a more thoughtful, everyday wardrobe built around quality rather than excess.