PROCLAIM began with a simple but powerful realization: founder Shobha Philips (shown center) couldn’t find undergarments that truly matched her skin tone — and she quickly learned she wasn’t alone.

That experience sparked a mission to expand the definition of “nude” — creating essentials that honor all skin colors, shapes, and sizes rather than forcing everyone into a one-size-fits-one standard. From the beginning, representation and inclusivity have been at the heart of PROCLAIM’s purpose.

The maker believes great basics should feel exceptional and be responsibly made. PROCLAIM pieces are crafted from earth-conscious fabrics like organic cotton and TENCEL™, chosen for their comfort and lower environmental impact.

Materials are thoughtfully sourced, and sustainable practices guide every design decision — because what we wear should protect both our bodies and the planet we share.

PROCLAIM is proudly made in Los Angeles, where the brand works closely with local factories that support fair wages and safe working conditions. This hands-on approach to manufacturing not only ensures quality but also fosters meaningful relationships with skilled makers. The result is inclusive essentials that honor people, community, and craftsmanship — from first stitch to finished garment.